Where marketing meets results

From stategy to execution

I help businesses boost growth through marketing that supports their commercial goals. Specialising in fintech and financial services, I work with you to develop data-driven strategies and efficient delivery, making sure resource limitations don’t stand in the way of your success.

Marketing is a core driver of growth, not a nice-to-have. I focus on making sure every activity is purposeful, aligned with what matters most to your business, and delivered in a way that makes the best use of your time, budget, and team. The goal is to create marketing that connects with your audience and helps your business achieve its objectives.

Challenges businesses face

Challenges businesses face - Desktop
Challenges businesses face - Mobile

“Marketing is more than bold imagery and words.
It’s about understanding your customers’ needs and communicating value that speaks to them.”

How I Can Support You

Three SVG Boxes Side by Side
Strategy Marketing audit Audience & customer research Objective & goal setting Key messaging & content pillars Channel & comms strategy Campaign & go-to-market planning Marketing plan & roadmap Execution Content creation & copywriting Campaign rollout Social media & email marketing Website & landing page updates Sales support materials Internal comms & support Projects and consulting Brand refresh or repositioning Website or content overhaul Product or feature launch Event or campaign delivery One-off consulting or workshops

About me

I'm a former Senior Product Marketing Manager at Revolut, with 13 years’ experience in B2B and B2C marketing across SaaS-based fintech and financial services.

I started my marketing career within retail investment trading and have always been drawn to the commercial side of marketing, especially how the right message or experience can resonate with people and inspire them to take action.

I've worked across the full marketing mix, from strategy and go-to-market plans to digital campaigns, content and lifecycle marketing. With a degree in Business Management, I always bring a commercially focused approach to everything I do.

I take an operational view of marketing by helping to implement systems that improve automation and streamline how teams work day to day. I’ve led marketing teams and enjoy mentoring marketers to grow their skills and efficiency.

I'm passionate about impactful marketing that is engaging and helps businesses reach their goals.

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Working together

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Working together - Mobile

Get in touch

Whether you’re a start-up, scale-up, or a recognised brand, I’m ready to help you meet your business targets with marketing that makes a measurable difference.